I know I’ve been guilty of it. I’ve worked really hard to get some project or idea off the ground, devoted hours right away to this new passion, then don’t pick it up for 6 whole months. Although it seems like it’s really productive, we’re better off consistently putting in a normal amount of effort and working towards our goal bit by bit.
Think of the gym, when do you see better results, when you bust your butt for way too long once a month, or when you consistently get in a good workout three times a week. The steady, consistent action will always outweight the quick and fleeting burst of energy. Although that burst of energy can be useful and get us started, we need to make sure we’re consistently working towards the end game.
If you’re starting a business, you need to consistently be updating content/inventory, consistently reaching your marking, and consistently working on growth and new ideas. If you’re starting a blog, consistent posts and consistent connection with your audience will make the difference in the long run. My current goal is to post 2-3 times a week new content, but to also stay connected using social media at least once a day on each platform, posting, commenting, sharing with my audience.
It can seem daunting, but here are a few tips and tricks I’ve learned along the way to keep myself consistent.
Use A Checklist
This has really helped me with social media and growing my audience. I keep a daily check list of all of the outreach/connecting I need to be doing. This includes posting on my Facebook & Instagram, commenting on other Instagram accounts, reading and leaving thoughtful, comments on other blogs via Bloglovin, and attempting to keep up on Twitter (I’m awful at that one!).
Plan Out Your Month
If you’re posting new content or inventory, using google calendar to keep track of when you’re posting new content really has been a game changer for me. It helps when I’m having writer’s block to plan ahead of time what I want to write about and sometimes even draw up an outline in the notes section. I also can get a bigger picture of the theme or direction.
Schedule New Content
If you don’t have a lot of time during the week or know that it’s hard to devote that time each and every day, use scheduled posts to help yourself. Facebook allows you to schedule posts on your page in advance, and you can use sites like Buffer to schedule on other social media sites.
Keep This In Mind…
If you aren’t connecting with your audience, they most likely are not going to be thinking about you. Consistent content will help keep your brand in your audience’s attention and keep them engaged.