When I first started selling on Etsy, I had no idea what I was doing. I still have no clue of what I’m doing, but instead of being completely in the dark, I have a small night light. Etsy can be very simple and also extremely complicated. There’s so many different ways of doing business that it can feel impossible to get a straight answer to a question.
Over my short period of selling on Etsy, there’s been a couple of things I’ve learned. I’m currently doing a lot of research in to how I can do a better job offering great products and market better for our new shop, but there’s a few quick and helpful tips you should know if you’re starting out on Etsy and need some guidance and advice.
Check out the Sellers Handbook
If you’re still figuring out how this whole thing works, you really should start with the Seller’s Handbook available on the site. The forums on Etsy are kind of overloaded with information from all different times and places, it can be tough to figure out if a solution actually does pertain to you and is accurate. The Seller’s Handbook is loaded with the rules of selling on Etsy, and also tips for selling, how to set up your company, how to deal with sales tax, and lots more.
Presentation is Important
Just shoving things in a box or bag may seem like an easy solution for shipping, but having items presented well when the customer receives them really adds a whole extra layer of customer service and quality. Toss a thank you note in the box, tie the goodies in a bow, or pick polkadot wrapping paper. Just something that shows you went the extra mile.
This also includes listings too. If you have items on Etsy right now, go to each listing and see if you would buy the product. Do you do a good job describing the item? Do you talk about the quality of the item? Do you link to other potentially helpful listings? There’s a lot of ways you can spice up your listings to make them more likely to generate sales.
Set Up Automatic Renewals on Your Item
I wish I knew this when I started! You can set up automatic renewals on your listing, so that if you still have inventory on hand passed the expiration date, the listing will renew and Etsy will charge you the renewal fee again keeping your item listed.
This was big for me when I began because I didn’t have a lot of sales at first and took it pretty slow. When I was wondering why I wasn’t getting any orders on one item, I looked and the listing was down. It was my fault, but I forgot to renew the listing, so the item wasn’t available for sale any more.
I’m sure there are pros as well as cons to automatic renewal listings, but if you’re starting out and know you’re going to have a lot of inventory moving slowly, it might be a good option to make sure you’re still live.
Keep Your Customers Happy
We all do dumb things. Send the wrong color, pass on the wrong tracking information. It happens. The main thing is to be honest & open with your customers and fix the problem. Let them know as soon as possible if there are any problems and put fixing that problem to the top of your to-do list.
Plus, you can set up coupon codes to pass on to customers as a thank you. Just go to Your Shop in the top menu, then Promote, then Coupon Codes. This is a nice extra to keep customers happy and bring in sales!
Pictures Are Everything
I’m still struggling on some of my pictures, but that’s the most critical way to market your product. I love pictures that are mostly white, but there needs to be a lot of natural light, detail, and angles. Natural light is the best, but if that’s not feasible, then there’s a lot of reasonable options for studio light or white boxes on amazon.
Take as many pictures as you can, from different angles, different zoom lengths. It always looks good to stage your photos for your featured photo, sho them being used or how cute they’ll look in someone’s home. Retaking/Updating my etsy listing photos is on my to-do list for this month!
What are your favorite Etsy tips?! Please share them below!